Marketing in the DeFi and crypto overall is nothing like regular marketing. Methods that work in web2, don’t work in web3. In DeFi space you need to be creative and come up with an innovative crypto marketing strategy individually for a certain project. In this article, you will get a few tips that might be helpful for you in creating an amazing DeFi marketing strategy.
Think about the essence of your project
To create a marketing strategy for a cryptocurrency, play-to-earn, NFT project, you need to understand what is a project about. Come up with a good tagline, write keywords that describe a project, and understand what problems your startup fixes. After that, you should be able to find your main audience that might be interested in your project. That leads us to point 2.
Analyze your targeted audience
Marketing has to attract people. Therefore, when developing a marketing strategy, it is necessary to understand for whom you are developing it. Analyze your potential audience and start from there. Is your marketing strategy designed for DeFi newbies? Or is it designed for DeFi experts? Lamborghini would not advertise their cars to the middle class. Keep this in mind.
Allocate a marketing budget
Even though marketing can be free, most of the time it requires money, especially in the DeFi/crypto space. Some of the marketing types require a lot of funds, so make sure to understand what is your budget before researching marketing possibilities.
Explore possibilities of marketing market
Successful marketing can be done in many ways. Internet is unlimited and offers a lot of possibilities to show your project to your targeted audience. It could be influencer marketing, blockchain SEO marketing, email marketing, airdrop, and many others. Stick to your budget and decide what type of marketing will be the best for the project to reach a targeted audience.
Keeping up with the community
After the start of your marketing strategy, you will slowly build your community and gain the first supporters. It is very important to engage with your community and support it. Remember – your community = your best friend and the most powerful marketing tool in the long term.
Overall, DeFi marketing is very complicated and unique. It takes a lot of effort and time to understand how to handle it in the best possible way.
If your project needs high-quality DeFi marketing with significant budget savings, Tokonomo Consulting can do it for you.
Hopefully, this article was useful for you and you will be able to build the best marketing strategy for your project. Cheers!